![]() ![]() In January, the Department of Justice accused Google of abusing its monopolist position in the ad market. The company’s ad business, which is its biggest revenue driver, is facing scrutiny in the U.S. Google mentioned that in the last year it updated or introduced 29 ad-related policies to protect consumers. This project, aimed at stopping financial fraud, requires advertisers to show that they have permission from local authorities to promote their products and services. Google noted that last year it expanded its financial service certification program to 11 countries, including the U.K., Australia and Singapore. The company said it blocked or removed 5.2 billion ads, restricted over 4.3 billion ads and suspended 6.7 million advertiser accounts. The search giant also launched an Ad Safety Report highlighting its effort toward thwarting malicious ads. Plus, it moved the tag above the URL instead of showing it next to the link address. A month later, the tech giant updated its “Ad” tag to “Sponsored” on mobile search for better visibility. Last September, Google started to give users access to an advertiser’s history. Google has been trying to provide more data on brand advertising through the company’s platform. ![]() The Mountain View-based company said it is introducing this new transparency center so customers can know more about unknown brands and check if they have been verified by Google. Given that billions of people use Google’s platforms, this number doesn’t seem that impressive. Google said that, after the launch, 20% of the 70 million visits to the My Ad Center page were to adjust ad preferences. It just won’t be based on your preferences and search data. It’s important to remember that this doesn’t mean you won’t see any ads. ![]() Users can tweak these settings by removing topics or brands or turning off personalized ads entirely. Notably, Google launched the My Ad Center hub last year, which lets users see information about ad topics, brands and the recent ads they saw across Search, YouTube and Discover. The Center is starting to roll out today and will be available to all users over the coming weeks. Users can like or block the ad or even report it for violation of Google ad policies if those ads show dangerous products or inappropriate content, for instance. This new transparency center - which is accessible directly via this link and through the My Ad Center page - will let you search for ads from a brand, in what region those ads were shown and the time they last ran a campaign, along with the format. Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms, including Search, Display and YouTube. ![]()
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